Advanced reward management
Design rewards that fit your unique business
- Create incentives that motivate your target audience
- Trigger rewards through your CRM or e-commerce platform
- Automate fulfillment with a variety of payout options
Join 1,000+ B2B and B2c Companies that choose Referral rock to grow CUSTOMER REFERRALS
Offer rewards people actually want
Referral Rock’s flexible reward builder makes it easy to create different incentive structures and payout options. Check out these examples!👇
Incentive structures
Two-sided or double-sided referral programs reward both the existing customer and the new referred customer — they’re a great way to drive more shares! The reward can be the same for both parties or different.
- 20% discount for both the member (referrer) and the new customer (referral)
- $20 gift card for the member (referrer) and a 15% discount for the new customer (referral)
Milestone and tiered rewards encourage customers to keep sharing to get even better rewards.
- Get a sticker for 1 referral and a mug for 5 referrals
- Get $5 for each referral but also get a $10 bonus when you reach 10 referrals
Bump rewards are similar to milestones except the larger reward is typically on the first referral, like an introductory offer. It encourages the customer to share early and often.
- Get a $20 off coupon for your first referral, then $10 off for each additional one
- Earn a $10 bonus if your referral comes in within the first 7 days of joining
Recurring rewards can be a great choice for subscription products, and are popular among affiliate programs. The referrer can get an initial reward or commission, followed by a smaller recurring reward or commission when the referred customer’s plan renews.
Another option is to offer a “base” recurring commission that stays the same for both the initial sale and recurring payments.
- $125 reward per sale, plus 10% recurring commission
- 20% recurring commissions
Payout options
Discounts and store credit are two of the most popular referral program incentives. Offer them to help drive repeat purchases and customer loyalty.
- “Earn $35 off your next purchase with us”
- “Receive 25% off your next visit”
- “Enjoy $75 toward your next order”
Companies that offer referral discounts and store credit: Airbnb, Uber Eats, Harry’s
Cash or cash back is one of the most enticing incentives – and great for generating a lot of buzz.
- “Get $25 for every successful referral”
- “$10 cash bonus for sharing with friends”
- “Earn up to $500 a year for referring others”
Companies that offer referral cash incentives: Paypal, Chase Bank, Justworks
Attract more word-of-mouth referrals with a gift card that’s flexible and easy to use.
- $50 Amazon gift card for the first referral
- “Earn a $100 prepaid Mastercard”
- $25 Starbucks gift card
Companies that offer referral gift card incentives: T-Mobile, Casper, Brex
Swag are a creative, fun incentive that attract customers and tie in directly with your business.
- Shirt
- Hoodie
- Tote bag
- Stickers
- Mug
Companies that offer referral swag incentives: Morning Brew, ThreadBeast, The Hustle
Donations are an unconventional but meaningful referral reward that can make customers feel good.
- Refer someone and donate $25 to one of three charities (your choice)
- Earn $10 per referral, plus a $5 donation to a charity of your choice
Trigger rewards through your CRM or e-commerce platform
Whether you have a self-serve purchase flow or a multi-step sales cycle, you can trigger rewards based on:
- Checkouts in your e-commerce platform (e.g. Shopify, WooCommerce, and more)
- Opportunities and Closed Won Deals in your CRM (e.g. HubSpot, Salesforce, and more)
Automate fulfillment with a variety of payout types
Automate routine tasks like referral payouts and communication.
- Choose from a menu of supported rewards: gift cards, cash payments, coupons, donations, or custom incentives.
- Make reward fulfillment painless with a payout scheduler and advanced fraud checkpoints.
Start a referral program that fits your business
Customer Referral Program
Refer-a-friend programs generate high-quality customers for B2B & B2C businesses (not just ecommerce).
Affiliate and Partner Program
Strategic partners are motivated by revenue sharing and have access to large networks of potential customers.
Brand Ambassador Program
Start an invite-only program for any type of brand fan (e.g. customers, partners, employees, influencers).
Start getting more referrals, fast
Find out more about how we can help you grow your word-of-mouth business.